Exhibition news

Digital marketing in the segment of country life products. New business event programme at Outdoor Dacha-2021 exhibition

The Day of Online Trade and Digital Marketing will take place for the first time within the framework of the 8th international specialised exhibition Outdoor Dacha spring 2021 (March 23-25, 2021, Crocus Expo IEC). The programme is organised by the Deloitte Academy.

The programme will include workshops, discussions and successful cases:



10:15 – 10:30

Opening speech from the organisers

10:30 – 11:15

Digital marketing tools in the segment of country life products. How to present the product online and convey the emotions of comfort and warmth

11:15 – 12:00

Discussion: world after COVID

New consumer trends, specifics of remote work, building of business processes in the remote format

12:00 – 12:45

Audience marketing, theory of generations
How to sell country life products to the young generation, the specifics of consumer behavior of different audience

12:45 – 13:30

Online advertising tools, new points of growth

13:30 – 13:45

Coffee break

13:45 – 14:30

Business case:

How to introduce new country life products and services to the market with the help of efficient marketing

14:30 – 15:15

Online round table

Marketing efficiency on sales channels. Do investments in CRM and the development of an Internet shop pay off? How efficient is contextual advertising?

15:15 – 16:00

Worskhop: The art of selling homewares on Instagram, country lifestyle as a trend



March 23 – 25, 2021, Moscow, “Crocus Expo” IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, ChemiCos, Stylish Home. Gifts, Christmas Box и Dacha Outdoor
the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


Award logo 2022 6

Subscribe to our news

News subscription successfully completed!

News subscription successfully completed!


Provide us with your phone number


Thanks! Your application is very important for us. In the nearest future the manager will contact you!

Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.
20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.outdoordacha.ru; e-mail: info@outdoordacha.ru