10.00-11.00

Registration of participants

11.00-11.15

Opening of the forum. (Welcome address by President of the Russian Hotel Association Gennady Lamshin)

11.15-13.15

DISCUSSION SESSION

“TRANSFORMATIVE DESIGN. IDEAS FOR THE FUTURE IN HORECA”

“Cyclicality of interior tendencies for HoReCa”

Julia Fambulova, practicing interior designer. Member of the Union of Designers and Architects. Graduated from the International Design School. More than 12 years of work experience. Over 200 implemented projects. Specialist in the sphere of managing design projects.

“Hotel entrance area design – how to attract additional visitor traffic or new standards of the hotel lobby area”

IG Architects.

“Décor as an instrument of prolonging seasonality at hotels and restaurants”

ArchDialog.

“Design of restaurants: from an idea to the implementation of a beautiful and profitable project”  

Daria Shevchenko, has been professionally engaged in interior design since 2008, founder of Design Studio “Academy of Design”, specialist in the sphere of restaurant design.

“How much does it cost to build a restaurant (rent/engineering / technology/interior). What can one save money on”

Evgeniy Tyurin, President of the Union of Designers and Architects, author of the educational programme “Systematic business for designers”, business coach at the “International School of Design”, host of master-classes at the design school “DETALY” and at Moscow State Stroganov Academy of Industrial and Applied Arts, host of the programme “Design in Personalities”

Discussion session  “Design and décor in the HoReCa segment – creating emotion, hype. Objectives and their solutions, design technologies”

Trendsquire, trend-bureau

13.15-14.30

Break; Visit to the exhibitions

14.30 -17.00

SESSION: “HOTEL AND INTELLECTUAL TECHNOLOGIES, PERSONALIZATION”

“Stages of modern hotel development

All stages of creating a modern hotel, what needs to be included and what needs to be excluded in order to create an object that will be successful in the future”

Elena Lysenkova, general director of Hospitality IIncome Consulting, member of the Redevelopment Expert Council at the Russian Guild of Managers and Developers.

“7 steps to increase sales of hospitality services to guests who have come from the Internet”

Sergey Skorbenko, general director of DigitalWill agency, leading Russian expert in the sphere of Internet promotion for the hotel business, teacher at Lomonosov Moscow State University Business School and of MBA programmes at the State University of Management

“Rules of a successful PR campaign in the hotel industry”

Alexey Savin, founder of communication agency Vizluv

“Complex safety and counter-terrorism security of hotels: new requirements and decisions”

Leonid Nikolayev, deputy chair of the Board, vice-president of the “Association for security of tourist industry objects “Security of hotels”.

“New normative legal documents on hotel classification: how to comply with what is declared”

Vladimir Efimov, vice-president of the Russian Hotel Association, assistant professor at Moscow subsidiary of the Russian International Academy of Tourism, expert in hotel classification.

17.00–17.30

Q&A session

Awarding of certificates from the Russian Hotel Association to participants of the HOTEL-SESSION