In the first part of the workshop Ekaterina Buzukova will present the programme “Product classifier – structure, preparation, mistakes. What happens when the classifier is wrong”.

Second part of the workshop

The workshop will take place on March 1 at Crocus Expo IEC in hall 10.

Speaker: Ekaterina Buzukova

Ekaterina BUZUKOVA is the leading Russian specialist in product range and category management. 15 years of experience in procurement and category management, author of bestsellers “Product range management. Category management”, “Merchandising” and “Purchases and suppliers”. During her 12-year consulting practice she worked with the biggest supermarket networks “Spar”, “Azbuka Vkusa”, “Alye Parusa”, “Monetka”, hypermarkets “Castorama”, “HOFF!”, petrol station networks “Lukoil”, “Rosneft”, companies “Komus”, “Beiersdorf (Nivea)”, manufacturing companies “Solnechnye Producty” (fat-and-oil plant), “Wimm Bill Dann”, “Snezhnaya Koroleva”, regional networks “Molniya”, “Titan”, “Chibbis”, “Okey”, bookshop network “Respublika”, “Milavitsa” company, pharmacy networks, chain stores of household appliances and electronics, clothing and shoe chain stores and many others.

Implemented over 50 completed consulting projects and dozens of conferences.

Author and host of seminars on category management and retail technologies.