Exhibition news

HouseHold Expo news: Addition to the business program of the exhibition

The business program of HouseHold Expo and Stylish Home. Objects & Tableware autumn-2017 exhibitions is continuing to be expanded with new events. A new seminar will take place on September 13 on the Day of regional retail from 10:15 to 11:00 in the “SUPPLIER-PURCHASING AGENT” Hall.




Seminar topic: “Usability for a conservative: how to improve the usability of a web-site and increase conversion by making minimum interface changes”

  • Who are we? Brief introduction to the work of the Usability and design division at Demis Group.
  • Problem: some of our clients are “conservatives”. Typical objections of “conservatives” and difficulties while working with them.
  • Reasons for “conservatism” of clients and ways of dealing with them – how to organize work with such clients
    1. Reason 1. Lack of knowledge about problems that real users are facing.
    2. Reason 2. Client’s vision of the site concept and its design does not comply with modern tendencies, usability principles and interferes with seo.
    3. Reason 3. The client is afraid that any interface changes will lead to a decrease of the “beauty” and/or efficiency of the web-site.
    4. Reason 4 (“generalized”).

During the seminar cases and examples connected to the exhibition theme will be used.

Organizer: Demis Group, speaker – Natalia Kalinushkina

Venue: Crocus Expo IEC
Date: 12-14 September 2017


Business program


Coordinator of the business program
Galina Shevchenko
This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


Welcome to HouseHold Expo, the biggest В2В household exhibition in Russia and the key professional event for all Russian retailers!


Participation is free after an on-line registration.


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.
Yuzhnoportovaya st., 7, bld. 25, 115088 Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.outdoordacha.ru; e-mail: info@outdoordacha.ru