Seminar topic: “Usability for a conservative: how to improve the usability of a web-site and increase conversion by making minimum interface changes”
- Who are we? Brief introduction to the work of the Usability and design division at Demis Group.
- Problem: some of our clients are “conservatives”. Typical objections of “conservatives” and difficulties while working with them.
- Reasons for “conservatism” of clients and ways of dealing with them – how to organize work with such clients
- Reason 1. Lack of knowledge about problems that real users are facing.
- Reason 2. Client’s vision of the site concept and its design does not comply with modern tendencies, usability principles and interferes with seo.
- Reason 3. The client is afraid that any interface changes will lead to a decrease of the “beauty” and/or efficiency of the web-site.
- Reason 4 (“generalized”).
During the seminar cases and examples connected to the exhibition theme will be used.
Organizer: Demis Group, speaker – Natalia Kalinushkina
Venue: Crocus Expo IEC
Date: 12-14 September 2017
Coordinator of the business program
Galina Shevchenko
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+7 (910) 426-01-61, +7 (495) 363-50-32
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