In the new program:
- Retail together with a manufacturer
- Inner collections of the Russian market
- Retail requirements for the manufacturers of goods
- Main trends of forming collections of goods for home
- Effective seasonal sales
Among the topics of the 1st day of the business program:
- Dynamics of changes of buyers’ demand as a result of two years of pandemic. What changes await for us in psychology of purchase
Elena Shishova – senior manager on work with clients of Romir company
- How digitalization helps to increase b2b sales now and scale the business in 5 years
Tatyana Sorokina – director general of Unit Consulting, recognized expert on distribution and sales. Candidate of Psychological Sciences
- Сonditions for successful digitalization: preparation of sales and company
- Analytics of sales: a key for the opportunities of growth. What analytics you need to collect. Examples of analytic reports
- Personalization of offers for clients via digital platforms. Examples of practice
- What resources and investments are needed for digitalization of sales
- Stages of digitalization of sales step by step
- Emotional product groups. Sales management, increasing of sales effectiveness taking into account the way of your customer
Alexey Mironov – an entrepreneur, head of projects of managing consulting, business coach
- New trends in marketing and sales. Main rules of increase of sales and scaling of business
Irina Krechetova – business consultant, an expert and practitioner
- What makes a store become a favorite one: tips of atmosphere and graphics
Irina Bolotova – head of JosdeVries The Retail Company Russia
- Light as a tool of trade marketing. Rules of window dressing. What influence the light does and emotional pressure of a window on sales
Sergey Ispolatov – STK ‘Systemy osveshcheniya’
- Private label + designer developments of individual collections. Technologies of sales managements through collections and product groups
Leyla Pavlova – business consultant, expert and speaker of the Federal industry Portal RETAIL.RU and Chinese Textile Association, founder of ‘Between2countries’
Business program producer
Galina V.Shevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.
+7 (910) 426-01-61, +7 (495) 363-50-32
March 22-24, 2022, Moscow, Crocus Expo IEC
Spring novelties and premieres on the website www.expo-retail.ru
We are looking forward to seeing you at Household Expo, Christmas Box. Podarki, Stylish Home. Gifts,
ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings,
gifts and festive products, household chemistry, cosmetics and personal care products!
