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New program of Regional Retail Day spring 2022

On March 22 in the framework of the Business program of the International HouseHold Expo Spring’22 Exhibition (Crocus Expo) a Regional Retail Day will be held.

In the new program:

  • Retail together with a manufacturer
  • Inner collections of the Russian market
  • Retail requirements for the manufacturers of goods
  • Main trends of forming collections of goods for home
  • Effective seasonal sales

Among the topics of the 1st day of the business program:

  • Dynamics of changes of buyers’ demand as a result of two years of pandemic. What changes await for us in psychology of purchase
    Elena Shishova – senior manager on work with clients of Romir company


  • How digitalization helps to increase b2b sales now and scale the business in 5 years
    Tatyana Sorokina –
    director general of Unit Consulting, recognized expert on distribution and sales. Candidate of Psychological Sciences

- Сonditions for successful digitalization: preparation of sales and company

- Analytics of sales: a key for the opportunities of growth. What analytics you need to collect. Examples of analytic reports

- Personalization of offers for clients via digital platforms. Examples of practice

- What resources and investments are needed for digitalization of sales

- Stages of digitalization of sales step by step


  • Emotional product groups. Sales management, increasing of sales effectiveness taking into account the way of your customer

Alexey Mironov – an entrepreneur, head of projects of managing consulting, business coach


  • New trends in marketing and sales. Main rules of increase of sales and scaling of business
    Irina Krechetova
    – business consultant, an expert and practitioner


  • What makes a store become a favorite one: tips of atmosphere and graphics
    Irina Bolotova – head of JosdeVries The Retail Company Russia


  • Light as a tool of trade marketing. Rules of window dressing. What influence the light does and emotional pressure of a window on sales
    Sergey Ispolatov – STK ‘Systemy osveshcheniya’


  • Private label + designer developments of individual collections. Technologies of sales managements through collections and product groups

Leyla Pavlova – business consultant, expert and speaker of the Federal industry Portal RETAIL.RU and Chinese Textile Association, founder of ‘Between2countries’

Business program producer

Galina V.Shevchenko, Этот адрес электронной почты защищён от спам-ботов. У вас должен быть включен JavaScript для просмотра.

+7 (910) 426-01-61, +7 (495) 363-50-32

March 22-24, 2022, Moscow, Crocus Expo IEC

Spring novelties and premieres on the website www.expo-retail.ru


We are looking forward to seeing you at Household Expo, Christmas Box. Podarki, Stylish Home. Gifts,

ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings,

gifts and festive products, household chemistry, cosmetics and personal care products!

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Организаторы: ООО «МОККА Экспо Групп», ГК Майер. При официальной поддержке: Торгово-промышленной палаты РФ.
Россия, Москва, Овчинниковская наб. 20, стр.1, тел.: +7 (495) 363-50-32/33, www.outdoordacha.ru; e-mail: info@outdoordacha.ru