The conference for retailers and suppliers “Opportunities for increasing sales from the store shelf. Solutions for retailers and suppliers” will take place on September 12 within the framework of the business programme of the exhibition HouseHold Expo. Organizer: Retail.ru. Moderators of the conference: Natalia Marova, head of Retail.ru, and Alexandra Zhirnovskaya. The programme of the conference consists of two parts:
10:05 - 10:30 Surprise from the organizers for early birds.
10:30 - 11:00 “Technologies for retailers and suppliers, a review of tools for increasing sales in a shop”, Natalia Marova, head of Retail.ru
11:00 - 11:30 "Trends in shop construction. What will increase traffic in your shop?"
Svetlana Pavlycheva, Commercial director, Ctot Factory (to be confirmed)
11:30 - 12:00 "How to design a successful shop: search of the right concept constants ", Irina Bolotova, JosdeVries The Retail Company (Magnit on the corner, GiperGlobus Kotelniki, AV Market, Begemot, Darvin, Modi and others)
12:00 - 12:30 "Visual merchandising for household stores: cases and correction of mistakes ", Elena Panteleymonova, visual merchandiser. Modi, Respublika, Azbuka Vkusa, GiperGlobus
12:30 - 13:30 Master-class "11 techniques for attracting customers right from the street with the help of a sales point layout". The main function of design is not to allow customers to pass you by, to motivate them to enter. Means of external design:
Visual (customers may not pass you by after seeing them)
Verbal (customers may not pass you by after hearing them)
Kinesthetic (customers may not pass you by after feeling them)
Iya Ishminetskaya, business coach
COFFEE BREAK
Partner of the event – Internet on-line supermarket Broccoli
14:00 - 15:00 "Category management for suppliers ", Dmitry Leonov, Steffan Lamerts (to be confirmed)
15:00 - 16:00 "Practices of creating efficient private labels on the market of household goods ", Ilya Uvarov, founder of Retaility
The programme is subject to change slightly
September 11 – 13, 2018, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box –
the biggest Russian B2B exhibitions of household goods and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32