The Day of Online Trade and Digital Marketing will take place for the first time within the framework of the 8th international specialised exhibition Outdoor Dacha spring 2021 (March 23-25, 2021, Crocus Expo IEC). The programme is organised by the Deloitte Academy.
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The programme will include workshops, discussions and successful cases: |
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Time |
Topic |
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10:15 – 10:30 |
Opening speech from the organisers |
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10:30 – 11:15 |
Digital marketing tools in the segment of country life products. How to present the product online and convey the emotions of comfort and warmth |
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11:15 – 12:00 |
Discussion: world after COVID New consumer trends, specifics of remote work, building of business processes in the remote format |
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12:00 – 12:45 |
Audience marketing, theory of generations How to sell country life products to the young generation, the specifics of consumer behavior of different audience |
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12:45 – 13:30 |
Online advertising tools, new points of growth |
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13:30 – 13:45 |
Coffee break |
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13:45 – 14:30 |
Business case: How to introduce new country life products and services to the market with the help of efficient marketing |
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14:30 – 15:15 |
Online round table Marketing efficiency on sales channels. Do investments in CRM and the development of an Internet shop pay off? How efficient is contextual advertising? |
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15:15 – 16:00 |
Worskhop: The art of selling homewares on Instagram, country lifestyle as a trend |
March 23 – 25, 2021, Moscow, “Crocus Expo” IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an online registration.
We are looking forward to seeing you at Household Expo, ChemiCos, Stylish Home. Gifts, Christmas Box и Dacha Outdoor –
the biggest Russian B2B exhibitions of household goods, country life products and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32