Ekaterina Bogacheva, expert in branding and merchandising, will share the secrets of a good-selling layout. The seminar “Secrets of a good-selling layout” will take place on September 11, 2018, at Crocus Expo IEC. The seminar will cover the following topics:
- How does a shop design influence sales;
- How to arrange the shop equipment so that there are no blind spots.
Speaker – Ekaterina Bogacheva
Ekaterina Bogacheva – consultant in retail trade, consults in the sphere of branding and merchandising since 1995 in Russia, the Baltic region, Ukraine and Belorussia, is the owner of the trademark “Academy of Merchandising” (design and marketing for trade), GLOBALTEAM International Marketing Consultants, Inc. (the USA), scientific editor of the translation and co-author of chapters of the textbook on merchandising “Principles of Merchandising” by G.Sand (the USA), member of the expert council “MBS”, first director of the club of Belorussian brands, merchandising trainer since 1999, author of the multimedia book “Merchandising for employees of retail businesses”, author of legendary seminars “Effective merchandising – controlling the desire to buy” and “How to make an exhibition most effective”. Owner of www.merchbook.com
September 11 – 13, 2018, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box –
the biggest Russian B2B exhibitions of household goods and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32