HouseHold Expo autumn 2021: results of the exhibition

On September 14 – 16 at Crocus Expo IEC international autumn exhibitions HouseHold Expo, Stylish Home. Gifts, Christmas Boх. Podarki, ChemiCos&ChemiCosBeauty took place. Producers and distributors from Belarus, Spain, Italy, Kazakhstan, China, the Netherlands, Poland, Russia, Turkey, France, Czech Republic, Uzbekistan and Ukraine took part in the exhibitions. More than 300 brands were presented at the stands of the companies, 40% of which exhibited for the first time.

More than 8000 professionals of 84 regions of Russia visited the exhibitions. The largest number of retailers and buyers came from the Moscow region, Saint Petersburg, Yekaterinburg region, Krasnodar kray, Republic of Tatarstan and Nizhniy Novgorod.

Buyers from the following retail chains and marketplaces came to see the novelties: DNS, Yandex Market, Familia, Fix Price, Hoff, OBI, О’KEY, Metro Cash & Carry, SberMegaMarket, OZON, PRIZMA, Wildberries, ABSOLYUT TG, Azbuka vkusa, Auchan, Baucentr Rus, VERNIY retail chain, Viktoriya, MAGNIT, OAO Stokmann, X5 Retail Group, Dobrotsen, GiperGlobus, TD Vimos, Vkusvill, Perekryostok VPROK, Kenguru-Opt, IKEA, Evropa Retail Chain, Leonardo–hobby hypermarket, COZY HOME, CookHouse (ideas4retail), Castorama, Alibaba, Fresh Market, Shop and Show, Shopping Live, Westwing Russia, Williams et Oliver, Kirgu TH (Argo), Bars GC (Polnaya Chasha), Akson, Aura Bogemii, HomeMarket, Kuchenland Home Rus, Magnum Cash&Carry, Vysshaya Liga TG, Detskiy mir PAO, Megapolis-Baltika, TG GUM, TD TSUM,  Selgros, Golden Apple perfumery chain, Zolushka store chain, Maxi, KOLORLON, TS Komandor, Komus, Kopeykin Dom, Tvoy Dom, CookHouse AO, Kurnosiki TD, Leroy Merlin, Lamoda, SpetsTorg GK, Galamart, Svetofor TS, Domovoy (AO UK Start), STD Petrovich, Evrodom, MAGNOLIYA, Dixi, Lesotorgovaya GK, Torgoviy Holding Lotos, Mariya-RA, Megastroy (Agava), NadoMarket, Novatsentr К, Obyedinenie Khoztorg, OGO-GO OBSTANOVOCHKA!, GK ROZTOR (BEST GOODS), Ofismag, SHEN, Torgovaya set' Yabloko, Torgoviy dom TSSK, Posudov, Posuda Tsentr Region, Perviy Gipermarket Mebeli, Perviy Mebelniy, STOLPLIT, StroyPark, TK Uyutniy Dom, OptTorgVolga, OptTorgSoyuz, Ormatek, Perina Peroni, Posuda 40, Domarket, Domostroy, Domstroy, Trinity, Khozyayushka, Titan stroy, TD Stroitel, NOVEX, Parfyum-Lider, home concept, Chateau de Vaissele and many others.

Participants and visitors noted that despite the fact that times are tough due to the continuous pandemic, the exhibition was bright, fruitful and has shown the results of growth in presented premiers of goods for home in all the categories and the will of the business to continue communication at spring exhibitions in March.

This autumn among 300 participants the following companies took part for the first time: Butichel (an official distributor of Cereria Pernici S.R.L.,Italy), Koopman International (the Netherlands), MOLEROS, Chara Group, Yuniks, SONNO, Premium, EP Filippov, Exstruzion, TD Marsel, Suprimplast, SVECHNOY MARKET, Semikarakorskaya keramika, Myatashop, POSUDA YUG, ONUR BACALIT, Kleo, POKROVSKIY DVOR, HOUSEHOLD posuda, Uzmetkombinat, Verso design, RestInternational, Bohrer, Alexa Trade and others.

400 premiers and novelties of production of Belarus, Belgium, India, Iran, Spain, Italy, Kazakhstan, China, the Netherlands, Poland, Russia, USA, Turkey, France, Czech Republic, Sweden, Uzbekistan, and Ukraine were announced in all categories of non-food products.

New autumn division of household chemistry and cosmetics ChemiCos and ChemiCos Beauty was presented by an exposition of cleaning products for home, kitchen and bathroom, various products for laundry, care and sun protection cosmetics, wide range of solid and liquid soap, household chemistry for children, antibacterial and deodorant products, perfume concentrates for production, repellents and insecticides, dispensers for soap and disinfectant products, oral care products. Among participants there were presented the following companies: GET Biotechnologii, NIKA, Scandy Line, LEKO Style, NORVIN, SIBECOKHIM, FABRIKA ROMAKS, BioMikroGeli, HÖR, Alabino, LANIX, Simbat, JM Trading and others.

BUSINESS PROGRAM OF THE EXHIBITIONS

In the framework of the business program of the exhibitions, there were successfully held conferences, workshops where speaking experts broached all relevant questions, reflecting the current situation on the retail market.  For the first time in the program their educational sessions were organized by Licensing in Russia and Ingate companies.

Regional Retail Day ‘Sales of goods for home. Strategy and tactics’.

Organizers: Retail.ru and Mayer GC

Section on branding ‘How to increase sales twice, using the power of a brand. Secrets of the leading experts on branding’.
Organizer of the section: Association of branding companies of Russia

Day of Design: 'Modern interior: from ergonomics to aroma design’

Organizer of the section: ‘Union of Designers and Architects’ and Archdialog company

Workshops on design, merchandising, window dressing 'Improve your hard skills with market professionals’
Organizer: 'Cozy apartment’

Digital Marketing Day 'How to not get lost in the endless tide of Internet advertisement’

Organizer: Ingate

Educational session ‘Theory and practice of licensed business’ for new and current licensees in household goods and country life, gifts and interior items.

Organizer: Licensing in Russia

On September 15, 2021 in the framework of the International HouseHold Expo autumn 2021 exhibition results of the 4th International competition HouseHold Russia Award-2021 of goods for home were summed up.

On September 15, 2021 in the framework of business program of exhibition of goods for home Household Expo autumn 2021, the final of the 7^th competition ‘Best decoration and layout in a store of goods for home’ took place as well. As a result of the voting winners in 4 nominations were determined among 38 works of competition.

This autumn 16 projects of companies took part in the competition: Leroy Merlin (Saint Petersburg), Slava Department Store (Saint Petersburg), Zavolzhskiy Trading House (Tver), Uytta Hypermarket of Household Goods (Kirov), Domashnyaya Kollektsiya Salon (Kazan), Master dom (Moscow), Atmosfera (Stroitel), VSE DLYA DOMA Chain of Supermarkets (Voronezh), Bilmart Store (Yakutsk) – the store is represented by HouseHold Expo participant (York RU) and Posudov store (Stavropol).

CONCEPT APPROACH TO WINDOW DRESSING

2 place –OAO Torgoviy Dom Zavolzhskiy, Tver, Gorkogo, 6

2 place– Posudov, EP Chernov S.V., Stavropol, Dovatortsev Str, 75А / Tukhachevskogo Str, 17/4

3 place –Domashnyaya kollektsiya salon, Kazan, TRK Tandem

BEST COMPOSITION OF GOODS IN TRADE HALL

1 place – Hypermarket of goods for home Uytta, Kirov, Blyukhera Str., 29

2 place – Moroshka, Slava Department Store (Saint Petersburg), TD Passazh

3 place – Master Dom, Moscow

3 place – EP Golyuga E.A., Atmosfera, Belgorod region, Stroitel, Pyatogo avgusta Str., 28, of.44

BEST LAYOUT ON THE SHELF

1 place – Bilmart Store, ООО YORK RU, 677021, Yakutsk, Avtodorozhnaya Str, 29

2 place – VSE DLYA DOMA chain of supermarkets, ООО Obyedinenie Khoztorg, Voronezh, Kholmistaya Str, 68

3 place – Posudov, EP Chernov S.V., Stavropol, Dovatortsev Str, 75А / Tukhachevskogo Str, 17/4

FOR ACTIVE PROMOTION OF GOODS IN RETAIL CHAINS

Moroshka, Leroy Merlin (Saint Petersburg, Moscow) and Slava Department Store (Saint Petersburg)

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