HouseHold Expo news: Details of Ekaterina Buzukova's speech became known

March 18 - 20, 2025 | MVC Crocus Expo | Moscow

HouseHold Expo news: Details of Ekaterina Buzukova's speech became known

Russia's leading specialist in assortment and category management Ekaterina Buzukova will hold a seminar on September 13 within the framework of the section "Raising sales from the shelves" "Nelikvidy - who is to blame and what to do. Causes of origin, criteria for illiquid goods, methods of struggle ".

Participants of the meeting will discuss:

Definition of illiquid (illiquid or surplus?)

The emergence of illiquid - the causes of external and internal

The criterion of liquidity is seasonality, obsolescence, output of goods, etc. Wrap-up as an evaluation criterion.

Motivation of personnel in the fight against illiquid goods

Ways to combat illiquid and surplus (sales, returns, etc. - more than 10 ways to get rid of illiquid).

Examples of different successful and unsuccessful actions

Participation in the event is free after registration on the site.

Complete registration

More about Ekaterina Buzukova

 

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