A new conference organised by Retail.ru and Mayer Corporate Group will take place for the first time within the framework of the Day of Regional Retail. Topic of the conference: “Sales of household goods. Strategy and tactics. The first conference of retailers, manufacturers and distributors.” The conference will be held on March 25 within the framework of International industrial exhibition of household goods HouseHold Expo spring 2020.
The programme of the conference:
PART ONE. ANALYTICS
| 10:30–10:50 |
Customer’s route. What the store manager does not see. Natalia Marova, head Retail.ru |
| 10:50–11:20 |
How to sell kitchenware in 2020-21. Maria Yashenkova, founder and general director of “Bright Consulting” company |
| 11:20–11:40 |
Trends on the market of garden tools in 2019. Artem Andreychenko, head of Home&Living division at GfK |
| 11:40–12:10 |
Store of the future. Irina Bolotova, head of JosdeVries The Retail Company Russia |
| 12:10–12:30 |
Segments of kitchenware and household utensils. Prospects of retail trade development. Alexey Trembitskyi, publishing editor of “Posuda” magazine since 2005. |
PART TWO. PRACTICE
| 12:50–13:20 |
Development of the household sector in a regional trade network. Lyudmila Karnyushkina, head of the division of marketing and product range management at “Evropa” trade network |
| 13:20–13:50 |
Marketing of customer retention in a federal network: customer care given regional differences. Anton Almazov, CRM-expert. Expert in re-sales automatization. Co-founder of “1C-Business architect” company |
| 13:50–14:30 |
Prevention of losses 3.0 > Fast and easy. Igor Chumarin, international expert in the sphere of preventing losses |
PART THREE. PRACTICE
| 14:50-15:20 |
Modern methods of product range management is the key to success both for independent retail and for retail suppliers. Ilya Uvarov, Chairperson of the Board, Consumer Association “Academy of Cooperation” |
| 15:20-15:50 |
How to develop and implement an action plan to increase sales of homewares. Dmitry Rusakov, consultant, business coach |
| 15:50–16:20 |
Route of a customer. How to increase the shop’s traffic. Leyla Pavlova, Managing partner and founder of “Between2Countries” consulting agency |
| 16:20–17:00 |
Three-level merchandising system: from the parking lot to the shelf. Elena Gubina, practicing expert in category and product range management |
| 17:00–17:30 |
Fight for your client: how to increase sales by increasing the number of customers. Irina Krechetova, business coach, expert in complex business development, increase of sales and profits |
| 17:30–18:00 |
What should be done in the sales system today in order to sell successfully in 3-5 years. Tatiana Sorokina, general director of Unit-Сonsulting |
Participation in the event is free after an online registration.
March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,
Christmas Box and Outdoor Dacha –
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32