As part of the cycle of master-classes and seminars “Goods, effective sales, loyal customer” Alexander Anfinogenov, independent expert of the FMCG market, will speak on the topical issue of FMCG:
- What can the private label of chain store do?
- How can a chain store know that it is time to have its private label?
- How should a chain store develop and launch a private label?
- How can a chain store assess the efficiency of a private label?
The master-class will take place on February 27, 2019, at Crocus Expo IEC within the framework of the business programme of the international exhibition HouseHold Expo-2019
Speaker: Alexander Anfinogenov
Independent expert of the FMCG market,
Former vice-president on the private label division, X5 Retail Group