Workshops and seminars “Goods, effective sales, loyal customer”
The yearly workshops and seminars from retail market experts “Goods, effective sales, loyal customer” will take place on September 16 in hall “L” of the 2nd pavilion of Crocus Expo IEC. The progamme will be focused on branding, merchandising, product range management, customer relationship and sales.The yearly workshops and seminars from retail market experts “Goods, effective sales, loyal customer” will take place on September 16 in hall “L” of the 2nd pavilion of Crocus Expo IEC. The progamme will be focused on branding, merchandising, product range management, customer relationship and sales.
11.00 – 12:00
Media networking. Working online tools to communicate with your clients and partners
Alexey Babushkin – expert in networking
12:00 – 13:00
How target audience research helps increase sales and overcome the crisis
Arseny Kutovoy – general director of Dotorg Agency
Alexey Kovalenko – strategy director of Dotorg Agency
13:00 – 13:40
How to sell without any discounts and not lose the customers
Evgeniy Danchev – business coach, director of “Wconsulting” company
13.40 – 14:20
Key trends in product range management during the pandemic
Ekaterina Buzukova – leading Russian expert in category management
14:20 – 14:40
Coffee break
14:40 – 15:20
Prevention of losses 3.0 > Fast and easy
Igor Chumarin – international expert in the sphere of preventing losses
15:20 – 16:00
After COVID19. How to build a management system for the layout of household goods in view of the new reality
Georgy Smirnov – practicing expert
16:00 – 16:40
Symbiosis of virtual and real trade. New merchandising. Increasing sales by 600%
Ekaterina Bogacheva – international expert in retail trade and merchandising
16:40 – 18:00
Section on branding. Organiser: Association of Branding Companies of Russia
How to make such packaging that will stand out and help win the loyalty of customers in the household segment
Marina Petrova – project manager at Otvetdesign
How to create successful brands and billion-dollar companies. Cases of creating strong brands in the segment of household chemistry and more
Alexander Vagin – general director of SUPERMARKET branding agency, board member of the Association of Branding Companies of Russia
How to evaluate the commercial efficiency of packaging
Andrei Gornov, general director of Getbrand, board member of the Association of Branding Companies of Russia
September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an online registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!
Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
